Artist Rendering for CIROC’s Times Square New Year’s Eve Ball. PRNewsFoto/CIROC Vodka, Emile Wamsteker

CIROC Ultra Premium Vodka, the Official Vodka of New Year’s Eve, and Sean “Diddy” Combs have made an unprecedented offer to the City of New York: the brand and the hip-hop mogul plan to donate $1 million to a charity on behalf of the city in exchange for a New Year’s Eve ball takeover.

“As the ‘Official Vodka of New Year’s Eve,’ it’s only fitting that we take over New York, the most iconic New Year’s city in the world,” said Combs, who entered into a strategic marketing alliance with the ultra-premium spirit more than one year ago. “I’m going to give every adult in America a taste of what it’s like to enjoy a sophisticated celebration with Diddy, and what better time than while ringing in the New Year.”

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